December 12, 2018

Pardon the jargon

Public relations is an industry rich in lingo. It’s also an industry that is commonly confused with advertising and marketing. While a PR campaign can …

November 29, 2018

Nailing client service means hammering on communication

Public relations is a client services business. I’ve worked as a PR professional for almost 20 years and know, simply put, that our job is …

November 1, 2018

ECPR Digital Recognized with MarCom Award

Elizabeth Christian Public Relation’s digital department has been honored in this year’s Marcom Awards, an international competition recognizing excellence in marketing and communication. ECPR earned …

October 21, 2018

You Aren’t Always Your Best Messenger

You know your company’s story and expertise better than anyone. But does that mean that you should always be the one telling your story?

October 15, 2018

Keeping Your Story Fresh

Though it would be easy to simply continue telling the same stories over and over, a good public relations and outreach strategy involves adaptability and innovation.

October 8, 2018

Your Story Could be Bigger Than You Think

After doing some digging and asking tough questions, we often discover that the stories we can tell are much bigger than we––and our clients––first think.

September 21, 2018

On A Mission to ReBrand

When longtime client TIBH Industries approached us about being its partner in renaming and rebranding, we knew we had a robust and noble challenge.

July 30, 2018

Show and Tell: Getting Creative with Video

In the last 10 years, the digital landscape has significantly changed. Desktop and laptop computers have been replaced by mobile phones and tablets

July 27, 2018

How Your Brand Engages with Your Community Matters.
A Lot.

As you plan how to maximize your brand’s communication strategies, remember that engaging with the community is a critical, yet often forgotten, tool.

July 25, 2018

What’s Your Story?

Everyone has a story to tell. For a business, that story is key to connecting people to your brand.