Kristin Marcum

Kristin Marcum is Chief Executive Officer of Elizabeth Christian Public Relations (ECPR). Marcum acquired the firm from founder Elizabeth Christian in March 2022.

ECPR represents a diverse roster of clients, including St. David’s HealthCare—one of the state’s leading healthcare systems—and Texas Mutual Insurance Company—the state’s largest provider of workers’ compensation insurance, among others. In 2017, the firm led the communication campaign to bring Major League Soccer to Austin.

Marcum joined Elizabeth Christian Public Relations in 1999, worked for the firm for three years, and rejoined ECPR in 2003. A graduate of Texas State University, Marcum earned a Bachelor of Arts degree in Mass Communication with a public relations major and political science minor. She completed specialized training in crisis communications at Harvard University.

Marcum is a graduate of Leadership Austin, a former Austin Area Research Organization (AARO) McBee Fellow, an AARO member and a 2016 AU40 finalist. Marcum serves the following organizations as a member of the board of directors: Austin Ed Fund (in support of Austin ISD), Addressing Cancer Together and United Way for Greater Austin. She is also a volunteer for the Austin Chamber of Commerce and the Human Rights Campaign (HRC).

In 2018, the Austin Chamber of Commerce named Marcum a “Volunteer of the Year,” and in 2022, she was one of 10 women to receive an Austin Business Journal “Women in Business” award.

Marcum has three children, ages 16, 16 and 11.